About us

Güç is a new label launched in 2020.
It was created with the idea of a garment adapting itself to the body of the wearer, and not the other way around. The name Güç is inspired by the founder‘s mother maiden name.

Translated from Turkish Güç means strong, courageous, and brave: exactly how each garment of the brand helps the wearer feel. Using trims and other components (buttons, eyelets or lining), the individual parts of each garment were given an additional functionality: adapting itself to the wearer.
This not only allows one to be creative with the piece, but also to decide how it is worn; whether the desired look is sexy, elegant or comfortable.
Every Güç design is created using natural fabrics only, such as silk, cotton and wool.

Güç is designed and handcrafted in Paris & Vienna.

Güç is a new label launched in 2020.
It was created with the idea of a garment adapting itself to the body of the wearer, and not the other way around. The name Güç is inspired by the founder‘s mother maiden name.

Translated from Turkish Güç means strong, courageous, and brave: exactly how each garment of the brand helps the wearer feel. Using trims and other components (buttons, eyelets or lining), the individual parts of each garment were given an additional functionality: adapting itself to the wearer.
This not only allows one to be creative with the piece, but also to decide how it is worn; whether the desired look is sexy, elegant or comfortable.
Every Güç design is created using natural fabrics only, such as silk, cotton and wool.

Güç is designed and handcrafted in Paris & Vienna.

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In Turkish “Güç” means strong, courageous, and brave. And this is what we aim for: making you feel Güç every day. You, as an individual, is at the center of our creations, as we design clothes that adapt to you, and not the other way around.

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You, as an invididual, is at the center of our creations, as we design clothes that adapt to you, and not the other way around.

Grandma Mediha wearing proudly her Güç piece.

Inspired by the designer’s Turkish side of the family, Güç is an homage to all those who have found ways to empower us each step of the way, with their love.

Made from 100% natural fibers, our garments softly embrace you to make you feel beautiful, powerful and effortlessly iconic.

Wrap yourself in 100% silk. You’ll see.

Mutlifunctional, our pieces adapt to your mood, style and body as it evolves. Short shirt one day, long dress the other, sleeves on, sleeves off –
YOU
decide.You get to play and create with your outfit, making it your own, and expressing each moment your unique personality.

Welcome to the Güç family.